A landing page is the first page seen by a visitor visiting a site. (Generally from a search engine)
Seth Godin hailed as the ultimate entrepreneur of Information Age has a very interesting say on Landing pages.
Taking a cue from that article I integrated the “Landing Site” plugin for WordPress.
The plugin does the following tasks:
- Retrieves the HTTP referrer from the referral URL
- If its a valid reference (search engine); retrieves the keyword used in the search
- Retrieves the posts related to this keyword and lists the same.
Example screenshot for a search done via Google for Keyword “Airtel Data Card“
Is it really helpful ?
I am not in a state to deliver that verdict as of now. But I have seen the landing page in many sites and it does help in finding useful content. Sometimes you actually stumble upon the right content via the landing pages !
So if you haven’t still integrated this feature its high time you did 🙂
