Just a few days back I bought licensed copy of Mint; the cute powerful Web analytics application. When I wrote about Mint some days back I also mentioned about the poor navigation interface in Google Analytics
Looks like I was not the only one complaining; Jeff Veen and Brett Corsby unveiled the new version of Google Analytics at the EMetrics Summit.
We’ve redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.
(By the way I was also wondering what Jeff Veen was doing after moving to Google since I wasn’t seeing any progress on Measure Map or Analytics 🙂 )
The analytics accounts will be activated over the period of time and as of today the new version is available in Australia.
Checkout the demo for more details on the new features.