Check out this ad for the new “futuristic”, “user friendly” email from Indiatimes
After seeing this ad and many other marketing campaigns on print from Indiatimes, I was tempted to checkout what was “futuristic” in this E-Mail service. After reading the “Features” page (which had so many typographical errors) and after seeing the pathetic login page, I just closed the web page.
This is what the Dinesh Wadhawan, MD of Times Internet had to say about Indiatimes Mail !
The new Indiatimes Mail is based on latest AJAX, Web 2.0 technology which offers a user friendly interface and the most advanced features which will allow users to virtually â€˜Live out of the Inboxâ€™. The enhanced functionalities and young look will appeal to todayâ€™s netizens and new adopters. I am confident that the new Indiatimes Mail with its futuristic features will definitely change the paradigm of e-mail usage.
What is he talking about ? What does “Live out of the inbox” mean ? Young Look ! Yeah right !!
And they just don’t stop. The creative was conceived by Bates David Enterprise and this is what Alok Agarwal, executive VP of BDE had to say:
The new indiatimes mail is a revolutionary product that let’s you do a lot more than just sending and receiving emails. It practically enables you to live out of the inbox. The yellow envelope is an executional idea and a universal mnemonic for mail that appropriately symbolizes the next generation of email experience that the product promises.
“Executional Idea” hmm I’ll stop ! Also check out what Vinay has to say about this lame marketing !
Disclaimer: If you do happen to check Indiatimes Mail, you might be tempted to run like this ! Don’t blame me !
Copyright of the embedded Image and Ad- Indiatimes.com